5 Email Marketing Tips for Startups in Bonita Springs and Estero, Florida

Did you know email marketing is one of the most cost-effective marketing strategies? You can build a customer base and reach your customers without spending a fortune. Email marketing allows you to cultivate new relationships and strengthen existing ones. With email marketing you can also offer your audience another way to keep up to date with what is going on with your company. If you are thinking about starting an email newsletter for your business, here are 5 tips to keep in mind.

1: Build Your List: Collect Newsletter Contacts Via Your Website + Social Media

Start building your list by incorporating a call-to-action on your website and social media platform, where customers can easily subscribe. Don’t scare users off with an overly complicated form, keep it simple. In the beginning you might want to offer users a special offer or something of value to entice them to sign up. It’s best to collect subscribers organically, never purchase an existing list.

2: Sign Up for a Third Party Newsletter Provider

Send better emails with a third party newsletter provider such as Mailchimp or Constant Contact. Pricing is fairly reasonable and for most startups you can start with a free-plan, as long as you are under a certain amount of subscribers. These third party providers offer a variety of templates to match your style, advanced analytics, mobile optip.ons, and much more!

3: Categorize Your Contact Lists

It’s important to segment your audiences’ into different categories, depending on your business. Within Mailchimp and Constant Contact you can build different lists that are dependent on your audience’s needs and wants. For example, these lists can be linked to specific landing pages and when a user subscribes, they are automatically dumped into a specific list and/or category.

4: Consistency: Keep A Publishing Calendar

Maintain a regular schedule when sending out email newsletters. Stick to a weekly or monthly schedule to keep everything consistent. It’s important that your subscribers know when to expect a newsletter from you.

5: Test

This particular step is often missed. Testing is just as important as reviewing everything prior to sending an email newsletter to your subscribers. Testing an email newsletter will allow you to ensure that your newsletter opens on all devices and browsers. It’s important to send a test newsletter to another set of eyes within your organization prior to scheduling or sending – to double check for any grammatical errors or miscellaneous errors you might have missed.

There is another form of testing you may have heard when it comes to email newsletters, called A/B testing. A/B testing campaigns allow you to test different versions of your email newsletter to see how minor changes impact your overall results. You can change the subject line, from name, content, and send time. We highly recommend running A/B testing on all of your initial campaigns to drill down email newsletter best practices for your company.

Email marketing is a form of marketing that will always provide value no matter the day and age. If you haven’t already invested your time in building an email newsletter list, you should jump right on it!